FIDI Cycle Challenge

Reason Global’s Malcolm Pearson takes on the FIDI Cycle Challenge

It’s official – Reason Global’s Malcolm Pearson has bravely stepped up to take on the challenge of cycling from London to Amsterdam in support of Operation Smile Honduras, FIDI’s chosen charity.

The 141-mile cycle tour will take Malcolm and his fellow conference attendees from the centre of London on Friday 29th March to the NH Grand Krasnapolsky Hotel in Amsterdam, the host of the 2019 FIDI Conference – just in time for the opening of the Conference on Sunday 31st March.

Operation Smile was chosen by FIDI in 2015 as a project that makes a real tangible difference to the lives of vulnerable and poverty-stricken children. Operation Smile Honduras provides transformative surgical intervention for children born with cleft lip and palate disorders to impoverished communities in Honduras where access to medical care is limited. FIDI donations go directly towards sending operative missions to these areas and to date, FIDI has raised over $67,000 thanks to your support. The Cycle Challenge to Amsterdam will be FIDI’s last big push to reach the $150,000 overall fundraising target for OSH.

As sponsors of the FIDI Cycle Challenge, we can’t think of a better way to show our support and mark the final year of FIDI’s fundraising efforts for OSH.

Please support Malcolm if you can for this inspiring and worthwhile cause!

Sponsor Malcolm and other team members here  ›› 

For more information, check out the official FIDI Cycle Challenge website, where you can also sign up to join Malcolm and the team on their ride.

For those choosing to take a less strenuous route to Amsterdam, you can follow Malcolm’s journey via our Twitter account @ReasonGlobalLtd #PuttingInTheMiles and #FIDICycleChallenge